I was tagged by Chris Brogan to contribute a post about best practices for social media marketing in response to Mitch Joel’s Six Pixels of Separation. Since I mostly blog about technology I will share my take on this question from that perspective. How does someone from a tech point of view look at social media marketing?
Pai’s best practice for social media marketing involving technology:
1. Be Honest: It sounds simple but it isn’t when it comes to social media. It can be like high school with some of the cliquish things that go on with some circles. Too many people are afraid to be totally honest about things in fear of not being liked by an A-lister (GASP!). I learned that everyone, including those rare mutants known as A-listers appreciates and respect honesty above everything else. I apply the same practice to my reviews of technology and startups.
2. Be Respectful: Always remember that behind all of this technology and all these cool tools are real live human beings. Too often we lose sight of that fact and say things that truly hurt people’s feelings. We need to remember to respect everyone’s dignity no matter how much we disagree with them or what they’ve said or done.
As far as sharing someone else’s work regarding this topic I am pleased to share an excellent post from Jackie Peters called “Caught in the Echo Chambers”. It still has me thinking deeply about things. It’s so well-written and thought out. Take your time and read it carefully. Great stuff.
I will tag the following who I know will have great tips to share!
Tojosan who’s a master in socializing no matter what the platform online or offline. He also puts his money where he mouth is (huh?). For example, for a great cause (mail our military promotion) he offered to shave his head if they reached a certain donation level. Needless to say, his new name is TojoSANSHair (yea, I coined that one for him).
Purplecar is a writer who also loves social media and uses the tools. Everyone loves Christine and she will have some insightful secrets for sure.