Ridley Scott has always been one of my favorite directors so you can imagine the surprise I had today when I learned that he was the one who directed the memorable 1984 Apple commercial! Obviously, looking at it now with this knowledge makes perfect sense. It does have the same look and feel as his classic Blade Runner and Alien movies. It’s hard to believe it’s been 25 years since this commercial was originally aired!
Here’s a special behind the scenes interview
Here’s the classic commercial that was aired during the SuperBowl
Here’s Steve Jobs introducing the 1984 commercial at the 1983 Keynote
Just for comparison’s sake, checkout Apple’s first TV commercial from 1977!
Fast Forward again this time 30 years to 2007 for the ground-breaking iPhone commercials
Final Thoughts
Even though I’m a big supporter (literally) of Microsoft and their Windows systems, I have a deep respect and admiration for Steve Jobs and Apple. I think Steve and Bill both realize that they needed each other in order to push the industry as far as it could. Because of their rivalry we’ve all benefited. Their companies continue to innovate and take technology to the next level.
Here’s a post about the movie “Pirates of Silicon Valley” which covers the history of Bill Gates (Microsoft) and Steve Jobs (Apple).
Also worth checking out is “Triumph of the Nerds” which is a documentary covering the history of computers including Microsoft and Apple.