In this information age replete with data overload and this TMI generation, the fine art of mystery and all its glory and power has all but been extinguished. In the past, we were intrigued and fascinated with mythic figures such as movie stars, professional athletes and such because we knew so little about them. Now we know WAY too much about EVERYONE and thus there went the magic.
Some will say this is a good thing…knowledge and information can only be a good thing but sometimes I wonder if that is true in all cases, especially when it comes to escapism with our movie stars and athletes. Do we really need to know how much money they make per inning or per movie? Also, do we really need to know that so and so is a bad tipper or was a bed-wetter?
Overexposure only hurts your “brand” as in the case of J.Lo who is EVERYWHERE…OK so she has a new album out, do your video and guest appearances on all the talk shows to push it but to be on national TV every week on American Idol and perform it there too and debut the video too? Then push your clothing line and perfume and pet day care service (OK I made that one up but don’t be surprised it comes next!) They think it’s promoting their work but it backfires a lot in most cases. Less is more. Give us back the mystery and you’ll get more interest and attention.
