For example, you can create a room for your favorite sports team and see only updates on that topic from the people who join that room. Likewise for any other topic such as Social Media, Stamp Collecting, or whatever the case may be. Here’s the room filter option on the bottom right of the FriendFeed client window (the pound sign #): I’ve created a room for Utterz which is selected in the following image.
The beauty is that you can quickly and easily jump from room to room without impacting your other Twhirl window which contains all of your twitter messages. Thus, the digital age’s equivalent of walking and chewing gum at the same time!
Yes, Twitter should’ve done this type of thing long ago, but that’s all right. Just be glad this is here now. We finally have a useful tool that will help us drink from that firehose without getting soaking wet!