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New Socialcast iPhone App
Socialcast, the twitter-like social network for groups and organizations, has released a free iPhone app that will allow you to communicate with your group from your mobile device.
Here are some of the features:
- Share messages, comments and likes
- Search the entire network for information
- View anyone’s profile and contact information
- Follow and unfollow users
- Browse employee photo galleries
Here’s a screenshot of the main page

Note: You access everything via the top right button that shows Home Stream. It then pops up the familiar scrollable navigation window that allows you to do other things.

Complaint
The only complaint I had was the fact that this only support one account. This might not be that big a deal for most socialcast users that only belong to one company network but there are many of us that belong to several socialcast networks. It would be great if we could add multiple accounts or at the very least be allowed to logoff and log on with different credentials. I could not find a way to simply logoff so the only way I was able to jump from one network to another was to go to the settings page for the iphone and change the email address and password settings for SocialCast.
Other than that, having the ability to connect to your socialcast network via your mobile device is very useful and it works very well.
TwiMailer Makes Following Back Easier on Twitter

After using twitter for a while you’ll start receiving a great deal of emails informing you that other members have begun to follow you on that service. While this is all good news, it can become quite tedious and time-consuming to go through each and every one to determine if you should follow them back. Some people setup bots that automatically follows back anyone that follows them but increasing numbers are no longer using this method because of the proliferation of spammers and other less than honorable types. Thus, we are left with the annoying manual method.
Well, in steps TwiMailer that’s an online service that wants to act as your virtual assistant for all things Twitter related. All new emails with follower information is intercepted and presented in a easy to digest view, thus improving the process a great deal. I think it’s worth a try anyway. Tell me what you think in the comments. Do you think you will use it from now on instead of the old method or not?
Here’s a quick screencast of how it works.
Twimailer demo from jon on Vimeo.
Never Miss another Tweet
One of the downsides of having a large group of friends on Twitter is the difficulty in following all of the tweets directed at you. In most cases, it’s impossible to catch all of the messages that normally would interest you.
Thus, most of us are relegated to using twitter search engines such as Summize or TweetScan. While both are fine services, they are manual processes that take time that we don’t normally have.
Enter TweetBeep which can send you email alerts whenever someone mentions you, your blog or any other keyword you want to track. For example, whenever someone mentions your name with or without the @ sign it will be captured and a email will be sent with all of the tweets every hour or once a day (your choice). If you want to be alerted for any mention of your websites or blogs then those alerts will take place instantly because the searches are performed live on twitter. The nice thing is that this works even when people use URL shortening services.
Final Thoughts
Search alert tools such as TweetBeep and SM2 (covered in “What About Me“) allow us to keep tabs on everything that’s important to us on the ever expanding information super-highway (Thank you Al Gore!). It’s like having our very own private investigators combing the web for us.
These time-savers are much appreciated as we become increasingly busy. Thanks to these types of services we never have to miss anything again.
Twhirl's Firehose Filter
The new Twhirl update (0.8.2) has included a much needed new feature for everyone who has ever wanted to create groups for twitter. They now support Rooms on FriendFeed which means you can now filter your firehose of information to whatever you want according to the room you join or create.
For example, you can create a room for your favorite sports team and see only updates on that topic from the people who join that room. Likewise for any other topic such as Social Media, Stamp Collecting, or whatever the case may be. Here’s the room filter option on the bottom right of the FriendFeed client window (the pound sign #): I’ve created a room for Utterz which is selected in the following image.
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The beauty is that you can quickly and easily jump from room to room without impacting your other Twhirl window which contains all of your twitter messages. Thus, the digital age’s equivalent of walking and chewing gum at the same time!
Yes, Twitter should’ve done this type of thing long ago, but that’s all right. Just be glad this is here now. We finally have a useful tool that will help us drink from that firehose without getting soaking wet!
Stop Flipping the Bird!
I don’t know about you but I’m tired of bashing Twitter every time they experience a problem with performance. I’m just as guilty as the next guy when it comes to bad-mouthing Twitter whenever they have a glitch. I vow right here and now to never complain about them again. Why the change of attitude all of sudden, especially after all the horrendous cache problems they’ve had recently?
I owe it all to something I read today on one of my favorite blogs, TechCrunch. It was a surprisingly offensive post called “Amateur Hour Over at Twitter?” composed even more shockingly by none other than Michael Arrington, Mr. Techcrunch himself! In the post, Arrington utterly nukes Blaine Cook, who recently parted ways with Twitter after being one of its chief architects since its inception.
I am convinced that there’s some major subtext behind this story between Arrington and the subject of his public flogging of Blaine Cook, . What else would explain the level of scrutiny that Mr. Cook endured in such a public manner? How could anyone place so much of the blame for Twitter’s woes solely upon one person’s shoulders? Was Blaine responsible for some of the problems that Twitter endured (as well as all of us)? Sure, that’s a given, but to label the work that he and his team accomplished as “amateurish” is just plain inexcusable.
The Rumpelstiltskin Effect
After doing some more research into this I came across more starling information that changed my own opinion and view of Twitter and any other web service for that matter. Apparently, one of the most successful communications successes of our time (twitter) accomplished their massive popularity with a staggering engineering staff of three (3) people, including the “incompetent” Blaine Cook. Not too shabby for rank amateurs, huh?
Look, as a member of I.T. and over a decade of experience with networking infrastructures, I will admit having a slight bias towards under-manned tech staffs. I know what it’s like to deal with the “spin gold from straw” expectations like these guys have done for the past few years. That is why it’s so disappointing to see anyone get disrespected for a job that really should’ve been praised instead. To learn more about the complexity of the Twitter infrastructure and the tremendous challenges they have dealt with, simply checkout Blaine’s presentation: Big Bird (Scaling Twitter). Most of us won’t fully understand the magnitude of their challenges but I think this presentation will give at least a glimpse at some of the reasons Twitter has experienced the problems they’ve had. As a matter of fact, I’ve come away from all of this in amazement that we haven’t had far more serious problems than we’ve all had!
I spoke to a couple of friends who are rock star Ruby on Rails developers who’ve seen Blaine’s presentation and who use Twitter on a regular basis. Our conversation was incredibly enlightening and revealing. The following image is a basic diagram of a simple Ruby on Rails web application, which is what Twitter was built upon.
Just imagine a diagram for today’s Twitter. It would dwarf this design because they encompass countless databases and web servers that span the globe with no end in site. The more of us that sign-up and add others to our network, the larger the Twitter databases and network grows. Obviously, this also means the greater the possibility of performance problems and downtime. I’m not making excuses, just telling it like it is, folks. It’s all part of growing pains.
Final Thoughts
While writing this I just read a news flash on Techcruch about Twitter’s VP of Engineering and Operations Lee Mighdoll leaving after only three months. No one seems to know what’s going on at Twitter these days. Obviously, there is something major taking place at the corporate level. Rumors are running wild about Twitter scrambling for funding and potential sale of the service, but it’s all speculation. The lack of a visible business plan and revenue generation stream only adds more fuel to the fire of these rumors. All I know is that we shouldn’t be so quick to throw anyone under the bus without first learning more about the facts. I know I’ve been bad about that in the past and I will not repeat those mistakes ever again with Twitter. These nameless, faceless services have living breathing human beings who take pride in their work and careers. Also, there’s always more to the story than meets the eye.
Social Network for Feelings?
At first, many of you will think Moonri.se is a silly and useless idea. Who would want a service that is basically a twitter for emotions and feelings? Can’t we just post how we feel already on Twitter, our blogs and other mediums? Sure, we can and we do, but Moonrise does it in a more powerful and compelling way. Most of all, it’s fun too.
There’ve been a couple of services that provided the ability to share your current emotional status, but none of them provided nearly as many different ways to convey your feelings as Moonrise does. It allows you to include other elements to reflect your current mood such as photographs, videos and even your favorite quote. This last option isn’t a surprise when you consider that the founder and architect behind this service is Amit Kothari, who also founded QuotationsBook, which is a social network for quotations and covered in “Quotations 2.0“.
Feelings 2.0
The most exciting part of all this is that there will be an API available soon to moonrise which means it will become a conduit for other apps and services to share feelings. They are also “developing a feature that lets you bookmark or post feelings about a URL via a small button you can put anywhere. This will be more meaningful than digg, and also a different way to bookmark links”.
Final Thoughts and feelings
I will admit that I’m a sucker for this kind of thing because I’ve always been a touchy-feely kinda guy. I believe words and emotions are powerful things. Why not use everything technology has to offer to share how we are feeling? Why not use photo’s, videos and quotes to reflect our emotions? Here’s some more information from Moonrise about why it’s a good thing to share our feelings. http://moonri.se/site/about.
TwitterClouds
DaCort has done it again. He’s taken an already cool twitter tool, TweetSTATS and made it even cooler and more useful by giving us our very own TweetCloud!
Not only can we view all kinds of cool statistics about our Twitter usage but now we can see what we and others tweets the most about! Some of this data will be surprising so be prepared.
It’s very easy to access as well. Just click the Tweet Cloud link located next to the Tweet Stats link:
The quickest way to get there is to save your personal URL: http://www.tweetstats.com/graphs/TwitterName .
***UPDATE***
More Twitter Cloud services have appeared out of the blue (ha ha):
http://www.tweetclouds.com
http://www.tagcrowd.com
Twitter Hashtags and Groups
As your list of friends grows on Twitter, the amount of messages that scroll across your screen increases exponentially. Pretty soon it becomes impossible to catch messages directed your way in real-time. Ultimately you have to resort to backtracking or using a search tool like TweetScan (R.I.P Terraminds!). Increasingly members of the Twitter community are demanding better ways to filter and group all of this information. One of the new solutions has been Twitter Hashtags and channels.
What are Hashtags?
Hashtags are a way to group twitter messages together according to subject matter, similar to the concept of Twitter groups or tagging. You follow @hashtags and then use the pound (#) symbol to tag the tweet, for example: #SXSW.
Here are the best blog posts about the history of twitter hashtags and channels:
Bublicious’ Tools for Monitoring Conversations in Twitter
FactoryJoe’s Groups for Twitter; or A Proposal for Twitter Tag Channels
Factory Joe’s Making the most out of hashtags
Twitter Fan Wiki on Hashtags
Important Hashtag Links & Information
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http://hashtags.org is the official website
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Hashtags is an opt-in service. You must follow @hashtags for the service to index your tweets.
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Here is the Hashtag index that lists ALL TAGS
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To see all tweets for a hashtag simply add the hashtag name at the end of this URL: http://hashtags.org/tag/ (i.e. http://hashtags.org/tag/Yankees)
Hashtag CheatSheet
follow #tag: subscribe to all updates tagged with #tagfollow username#tag: subscribe to all updates tagged with #tag from a specific userleave #tag: unsubscribe to a tag; you will still get updates with this tag from your friendsleave username#tag: unsubscribe to a specific from a specific userremove #tag: completely remove all incoming posts tagged with #tag, even from your friends#tag message: creates a status in the #tag channel#tag !message: creates a status that is only visible to people subscribed to channel tag #tag
Twitter Tagging
I’ve always thought it would incredibly useful if we could tag our friends on twitter just as we tag blog posts or bookmarks so we could filter what we see at any given moment.
For example, I would tag some friends with Social Media, Utterz or Baseball. We could then filter all tweets according to these tags for any given moment.
It would also be useful if we could tag each of our tweets so that they could be indexed, searched and filtered just like our group tags. It would be invisible so it wouldn’t appear as ugly as Twitter hashtags with its # symbols spewed all over the place.
Twitter Groups
While hashtags and channels look and smell like twitter groups, they are not the same thing. They are like distant second cousins.
I still wish there was a way to create true groups for twitter that we can manage as well as public groups that we can join.
Obviously, it would be done thru the use of tagging.
In the mean time, here’s an early attempt at Groups for Twitter. I say close but no cigar at this point.
Excellent thread on twitter groups
Follow @TW_Groups
Cool Twitter Search Engines
These excellent search engines for Twitter work very well with hashtags and channels in addition to basic searches.
Final Thoughts:
I believe there will many new ways to filter and search our Twitter stream of data. Some of these are already being accepted by twitter members. Look for group tagging to make its way down the pyke soon!
Secrets of the Startup Sages
What better way to learn how to launch a startup than to get advice from those who’ve proven to be successful with their own startups? Here is a collection of excellent wisdom and advice from some of the best startup sages in web history. Also included are links to their blogs and twitter profiles. Both resources are still alive and offer valuable information that only adds to their impressive body of work.
Evan Williams (Blogger, Odeo, Twitter)
Twitter: @Ev
Blog: http://evhead.com
Advice for Startups (1995 long before Twitter)
Several video interviews during Odeo days
Loic Lemeur (seesmic)
Twitter: @LoicLemeur
Blog: http://www.loiclemeur.com
Jason Calacanis (Mahalo)
Twitter: @JasonCalacanisBlog: http://www.calacanis.com
How to save money running a startup (17 really good tips)
Guy Kawasaki (Truemors, AllTop, Garage)
Twitter: @GuyKawasaki
Blog: http://www.GuyKawasaki.com
The Art of Innovation (Speech with Slides)
Michael Arrington (Techcrunch)
Twitter: @TechCrunch
Blog: http://www.techcrunch.com
Startups Must Hire The Right People And Watch Every Penny or Fail
Michael Arrington and 13 Startup CEOs at Web 2.0 (Video)
Gary Vaynerchuk (Winelibrary.TV)
Twitter: @GaryVee
Blog: http://garyvaynerchuk.com
Legacy is Greater than Currency
Final Thoughts on Startups:
This was just a sampling of the vast amount of excellent information available today about startups from the masterminds who’ve been successful with their own startups.
I selected the cream of the crop here and included many video presentations as well. Does following all of this advice ensure successful for your startup? I doubt it.
However, it will only help you avoid many of the mistakes that others have experienced the hard way. Perhaps you can become of these startup sages someday sharing the lessons you’ve learned!

